Display MoreDisplay Morepeople don't spend money if they don't log into the game. So the idea is to get people logging in daily to do something. Then they may do something else with others (or solo) once they are already in the game. Its all about trying to retain active playerbase.
Also, nobody wants to play on empty servers. So the time spent doing the event itself doesn't have to generate revenue. Its about keeping the server alive with a healthy population. So that players don't leave due to empty servers and having nobody to play with. The only way they will make money is if players are actually logging into their game.
As I said before, most MMOs have monthly events to keep players logging in. The rewards are the carrots used to entice players to do the events. Other publishers do not make events with nice rewards as charity to players, but as a means to retain a healthy population playing so that they will spend money in the game.
If you don't believe this, then tell me why would publishers and devs waste their resources to create events and why give players nice rewards? What is their incentive?
A game which depends on events to survive ... that's pretty sad.
Like, don't get me wrong, I'd kill for an event. The problem is that people should login for the actual game.
Furthermore, if you compare this game with similar games that revolve around dressup you will clearly see how our problem is not the lack of events but the low supply of premium content on the market.
There are a bunch of things screwing us over, starting from the bots, to people who buy from the bots, to general trust issues, to the ridiculous prices GF set for the premium currency, to the lack of a healthy PvP environment and finally cashers being spread across too many servers.
Whether you think it's sad is irrelevant. It is reality that most games cannot produce enough content to keep up with players. GC was just out earlier in the month and I'm already bored (as well as a lot of people I know) running it over and over. That's why a lot of people are saying it's harder to get groups now. And meanwhile, player population continues it's decline. Events is a cheap way for the company to entice players to keep playing (especially minimalist events like the Easter event we had).
As I said before, it is BECAUSE we have a lack of content that we need events even more so than other games that have more content.