I do agree that the prices are way too high. I'd expect to be able to buy a nice outfit for 10€ (12,4 USD), but even then, the game doesn't even provide you with the default clothes all characters have in the web episodes/conversations in-game. In Closers, for example, you'd get such an outfit permanent after your first mission. Then later on, if you wanted some more advanced outfits (Class advancement outfit) you could run certain dungeons to get the materials and craft a limited version that would last a few days... and is such a way that if you were to dedicate 10-20 minutes of your time or running such dungeon daily, you'd be able to renew the outfit constantly, with some to spare.
I think the point I want to arrive at, is that even if the shop prices cannot be controlled, either because it was a consensus of the company's marketing section or whatever reason, the devs should be able to provide an alternative, reasonable, f2p way to get such items. That way, people who pays those prices will do so in exchange of time, not out of obligation... and less f2p players will leave the game in result.
Blade and Soul, Warframe, Path of Exile, Closers, Vindictus, Guild Wars 2... all these games offer such a way, even if they are essentially different. And are plenty successful.
